Now booking playbook builds for Q4 2026
Check availabilityOpenridge builds the go-to-market engine for companies in the solar and photovoltaics industry. Building integrated, building applied, signage, carports, roofing and everything in between. We build the commercial case, the target list and the campaigns that get your product in front of the people who specify and pay for it.
30 minutes. No pitch deck. We'll tell you honestly if it's a fit.
Solar products rarely fail on technology. They fail on distribution.
Solar and PV companies get stuck in the same four places, and none of them are engineering problems.
Selling solar and PV into commercial and institutional buyers takes a specific argument delivered to a specific person in a specific order. We build that argument with real numbers, build the list of people who need to hear it, and then get on the phone. We have run this across building integrated glass, building applied systems, solar signage and commercial installation, and the playbook is yours whether or not we keep working together.
We work across the photovoltaics industry, from glass that becomes the building to panels mounted onto it, and every solar product in between. If your buyer is commercial or institutional, we know the conversation.
Solar and photovoltaics is the only industry we sell into. That means we're not learning the incentive stack or the spec cycle on your budget.
Openridge Partners is a go-to-market and outbound sales agency for the solar and photovoltaics industry. We build the commercial argument for a solar product, build and verify the list of buyers who need to hear it, write the call scripts and campaigns, and then run the outreach. Our clients are solar and PV manufacturers, installers and product companies selling into commercial and institutional buyers in the United States.
We work across building integrated photovoltaics (BIPV), including transparent and semi-transparent facade glass, spandrel, curtain wall and solar roofing. We also work across building applied photovoltaics (BAPV), rooftop arrays and retrofits. Beyond the building envelope we cover solar signage and outdoor lighting, solar carports and canopies, agrivoltaics, floating solar, and commercial solar installation.
Not on payback. A developer pricing solar facade glass is comparing it against the laminated glazing unit already in the specification, not against a solar panel. The argument that works is the spread between your product and the conventional material, closed with the federal investment tax credit, state and municipal incentives, C-PACE financing, reduced operating cost and the effect on asset value at exit. We build that as a one-page financial model your team can put behind any specific project.
Because they buy different things. An architect specifies and cares about appearance, performance data, technical detail and LEED contribution. A developer signs the cheque and cares about incremental cost, financing route and resale value. Most solar companies send one message to both lists and convert neither. We split the list into decision makers and influencers and run separate sequences.
The commercial model with the incentive and financing stack, a verified target list segmented into decision makers and influencers, a question-led call script built around your product, email and LinkedIn sequences, and a working tracker with a dialer-ready contact file. The playbook takes about six weeks to build and you own it permanently, whether or not the engagement continues.
The playbook build runs about six weeks. Outreach goes live in week seven, and first qualified conversations usually land in the weeks after that. Commercial real estate and institutional buying cycles are long, so early meetings are about establishing whether a project is live and whether the specification is still open, rather than closing.
No. We work with companies selling to commercial, institutional or municipal buyers, where the sale involves a specification, a project timeline and a financial case. Residential rooftop solar is a different motion and there are agencies better suited to it.
Engagements run in two stages, a one-time playbook build followed by a monthly execution retainer with a three month minimum. Exact pricing depends on the size of the target market and how much of the commercial case already exists. We give you a figure on the first call rather than after a proposal process.
Openridge Partners is the trading name of Openridge Group LLC, a Wyoming registered company. We work with solar and photovoltaics clients across the United States and run outreach into US commercial and institutional markets.
Book a slot yourself, or leave your details and we'll come to you. Either way we'll look at your current pipeline together and tell you honestly whether Openridge is the right fit for where your product is.
30 minutes. No pitch deck. No commitment to start.
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