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Go-to-market for solar and photovoltaics

Your solar product
isn't the hard part.
Selling it is.

Openridge builds the go-to-market engine for companies in the solar and photovoltaics industry. Building integrated, building applied, signage, carports, roofing and everything in between. We build the commercial case, the target list and the campaigns that get your product in front of the people who specify and pay for it.

30 minutes. No pitch deck. We'll tell you honestly if it's a fit.

Solar products rarely fail on technology. They fail on distribution.

Building integrated PV. Building applied PV. Signage. Carports. Roofing. Agrivoltaics. If your buyer is commercial or institutional, we know the conversation.

Solar companies we work with
Energy Glass Solar
National Energy Installers
Sunsign
Brighter Florida Solar Energy

Great technology.
Thin pipeline.

Solar and PV companies get stuck in the same four places, and none of them are engineering problems.

Your buyer is comparing you to a material, not a panel
A developer pricing your facade glass or roofing system isn't weighing it against solar. They're weighing it against the laminated unit or the standard membrane already in the spec. Payback language doesn't answer that question, so the conversation stalls at cost per square foot.
Quotes go quiet after the first number
Architects specify. Developers pay. Different pitch.
Most novel solar companies send one message to both. The architect cares about spec, aesthetics and LEED points. The developer cares about incremental cost, financing and what the asset is worth at exit. One message to both converts neither.
Interest from influencers, silence from budget holders
The founder is still doing the selling
Founder-led sales works beautifully through the warm network, then flattens. Nobody on the team wants to cold call, the list is a spreadsheet somebody started a year ago, and outreach happens when there's a spare afternoon.
Pipeline stops the moment the network runs out
Your strongest argument is buried on slide 19
Federal tax credit, state and municipal incentives, C-PACE financing, operating cost reduction, LEED contribution. Stacked properly these often close the entire cost gap. Most companies mention them in passing instead of leading with the number.
You lose on price to a product you beat on economics

We build the go-to-market playbook.
Then we run it.

Selling solar and PV into commercial and institutional buyers takes a specific argument delivered to a specific person in a specific order. We build that argument with real numbers, build the list of people who need to hear it, and then get on the phone. We have run this across building integrated glass, building applied systems, solar signage and commercial installation, and the playbook is yours whether or not we keep working together.

The commercial case
Incremental cost against the conventional material, incentive stacking at federal, state and municipal level, financing routes including C-PACE, operating cost reduction, and the effect on asset value. Delivered as a one-page model your team can put behind any project.
The target list
Developers, architects, glazing contractors, facilities directors, municipalities. Sourced, verified and split into decision makers and influencers, because those two groups get different sequences. You get a working tracker and a dialer-ready file, not a list of names.
The outreach
Question-led calls that establish whether a project is live, whether the spec is locked, and whether the owner is holding or selling. Plus email and LinkedIn sequences written for that buyer, not generic sustainability copy.

Playbook in six weeks.
Calls from week seven.

01
Discovery call
We learn the product, the installs you've already done, who bought them and why. We look at what's working in your current pipeline and where it's breaking. If we're not the right fit, we say so on this call.
Day 0, 30 minutes
02
Playbook build
The commercial model, the segmented target list with verified contacts, the call script, the email and LinkedIn sequences, and the tracker. Everything is built and approved before a single call goes out. You own all of it permanently.
Weeks 1 to 6
03
Outreach goes live
We run calls, email and LinkedIn against the list. You get a live activity tracker and a weekly call covering what's landing, what isn't, and what we're changing. Messaging gets adjusted against real objections, not guesses.
Week 7 onward
04
Qualified projects, with context
Meetings land on your calendar with the project, the stage, the spec status and the decision maker already established. Your technical team walks into a commercial conversation instead of starting one.
Ongoing

Every kind of solar,
integrated and applied.

We work across the photovoltaics industry, from glass that becomes the building to panels mounted onto it, and every solar product in between. If your buyer is commercial or institutional, we know the conversation.

Integrated and applied
BIPV and BAPV
Building integrated PV, including transparent and semi-transparent facade glass, spandrel, curtain wall and solar roofing. Plus building applied PV, rooftop arrays and retrofit systems for existing commercial stock. Sold to developers, architects, glazing contractors and building owners.
Developers, architects, facade consultants
Site and structure
Carports, canopies, agrivoltaics
Solar parking structures, shade canopies, dual-use agricultural installations and floating solar. Sold to property owners, campuses, municipalities and operators with land already in use.
REITs, campuses, municipalities, growers
Outdoor products
Solar signage and lighting
Off-grid illuminated signage, pathway and area lighting, and outdoor products that remove the need for trenching and an electrician. Sold to facilities teams, parks departments and sign companies.
Facilities directors, parks, public works

We already speak
your buyer's language.

Solar and photovoltaics is the only industry we sell into. That means we're not learning the incentive stack or the spec cycle on your budget.

Against hiring in-house
Months to hire, months to ramp, high fixed cost, and they still have to learn your market
Playbook in six weeks. No hiring risk. And you keep the playbook either way.
Against a general outbound agency
Generic sequences, sustainability language, no idea what C-PACE is
We build the financial argument your developer actually responds to.
Against founder-led selling
Works through the warm network, then flattens, and takes the founder away from the product
A repeatable motion, already run across BIPV, BAPV, signage and installation.

What people ask
before they book.

What does Openridge Partners do?

Openridge Partners is a go-to-market and outbound sales agency for the solar and photovoltaics industry. We build the commercial argument for a solar product, build and verify the list of buyers who need to hear it, write the call scripts and campaigns, and then run the outreach. Our clients are solar and PV manufacturers, installers and product companies selling into commercial and institutional buyers in the United States.

Which parts of the solar industry do you work with?

We work across building integrated photovoltaics (BIPV), including transparent and semi-transparent facade glass, spandrel, curtain wall and solar roofing. We also work across building applied photovoltaics (BAPV), rooftop arrays and retrofits. Beyond the building envelope we cover solar signage and outdoor lighting, solar carports and canopies, agrivoltaics, floating solar, and commercial solar installation.

How do you sell BIPV or solar facade glass to a developer?

Not on payback. A developer pricing solar facade glass is comparing it against the laminated glazing unit already in the specification, not against a solar panel. The argument that works is the spread between your product and the conventional material, closed with the federal investment tax credit, state and municipal incentives, C-PACE financing, reduced operating cost and the effect on asset value at exit. We build that as a one-page financial model your team can put behind any specific project.

Why do architects and developers need different outreach?

Because they buy different things. An architect specifies and cares about appearance, performance data, technical detail and LEED contribution. A developer signs the cheque and cares about incremental cost, financing route and resale value. Most solar companies send one message to both lists and convert neither. We split the list into decision makers and influencers and run separate sequences.

What is included in the go-to-market playbook?

The commercial model with the incentive and financing stack, a verified target list segmented into decision makers and influencers, a question-led call script built around your product, email and LinkedIn sequences, and a working tracker with a dialer-ready contact file. The playbook takes about six weeks to build and you own it permanently, whether or not the engagement continues.

How long before we see meetings?

The playbook build runs about six weeks. Outreach goes live in week seven, and first qualified conversations usually land in the weeks after that. Commercial real estate and institutional buying cycles are long, so early meetings are about establishing whether a project is live and whether the specification is still open, rather than closing.

Do you work with residential solar installers?

No. We work with companies selling to commercial, institutional or municipal buyers, where the sale involves a specification, a project timeline and a financial case. Residential rooftop solar is a different motion and there are agencies better suited to it.

What does it cost?

Engagements run in two stages, a one-time playbook build followed by a monthly execution retainer with a three month minimum. Exact pricing depends on the size of the target market and how much of the commercial case already exists. We give you a figure on the first call rather than after a proposal process.

Where are you based?

Openridge Partners is the trading name of Openridge Group LLC, a Wyoming registered company. We work with solar and photovoltaics clients across the United States and run outreach into US commercial and institutional markets.


Two ways to start
the conversation.

Book a slot yourself, or leave your details and we'll come to you. Either way we'll look at your current pipeline together and tell you honestly whether Openridge is the right fit for where your product is.

Book a discovery call

30 minutes. No pitch deck. No commitment to start.

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Having trouble? Email sales@openridgepartners.com.